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Pure Creatine Monohydrate

Maximize Strength & Mental Performance

£18.99
60 Servings
  • Supports muscle retention and usable strength for training and everyday performance.
  • Helps fuel repeated efforts and sustained output without peaks and crashes.
  • Supports sharp thinking, faster reactions, and better execution inside and outside of training.

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PURE-ELITE

Third party lab tests

Independent lab results, certified by PURE-ELITE.

Or enter the batch number from your pack

The science, not the trend

Creatine in six numbers

  1. 95% of your body's creatine is stored in muscle. Your muscles get first dibs.
  2. 120-160g is how much creatine a 70kg adult stores. Bigger body, bigger tank.
  3. 1-2g is how much your body uses up every single day.
  4. 40% is the most supplementing can raise the creatine stored in your muscles.
  5. 16 trials found creatine improved memory, attention and processing speed.
  6. 3hrs after one high dose, sleep-deprived adults thought faster and remembered more.

Sources: ISSN position stand (2007); Xu et al., Frontiers in Nutrition (2024); Gordjinejad et al., Scientific Reports (2024). Research summary for education only. Not a product claim.

Jordan Higgins · Co-founder & Nutritionist

Unlock Your Human Potential

Food, habits and your plan are 95% of the answer. Supplements are the last 5%, so we make ours count. Every product is formulated at evidence-based doses, with no proprietary blends and every dose on the label in full. Then it's tested by independent labs and certified by PURE-ELITE. Don't take our word for it. Check your batch.

  • Independently tested
  • 480+ substances screened
  • PURE-ELITE certified
  • WADA Prohibited List
01

What should be in it

Most testing only checks for what shouldn't be there. We check what should be there too. Active ingredients are measured against the label, and every certificate shows exactly which tests that batch passed.

02

What shouldn't be in it

Screened against the WADA Prohibited List for stimulants, anabolic agents, diuretics and masking agents. 480+ substances on every batch we sell. So drug-tested athletes and service personnel can make an informed choice.

03

Independent labs. Not our own.

Tested by independent laboratories, including ISO/IEC 17025 accredited labs, and certified by PURE-ELITE. We pay for the testing. We don't get a say in the result.

04

Your batch. Your certificate.

Every pack carries a batch number, and every certificate we publish is a pass. Find them on our Tested page, or email us your batch number and we'll send yours.

PURE-ELITE certified badge

Certified by PURE-ELITE

Tested by independent laboratories, including ISO/IEC 17025 accredited labs, and certified by PURE-ELITE. Each certificate shows exactly which tests that batch passed.

View certificates

TRUSTED BY ATHLETES

Lee Mears
“

Human Potential's hydration drink keeps me sharp, hydrated, and performing at my best on match day.

Lee Mears

British & Irish Lion and England Rugby

QUINN ROUX
“

Strength and power are everything in rugby. Human Potential's creatine supports the work I put in every day.

QUINN ROUX

Bath Rugby & Ireland Rugby

BILLY SELA
“

Simple, effective hydration that helps me stay ready for every session and every game.

BILLY SELA

Bath Rugby

JOSH MCNALLY
“

Strength and hydration are two fundamentals in rugby. The essential performance stack supports both.

JOSH MCNALLY

Cardiff Blues

Discover The Full Range

Find the perfect additions to support your health and performance goals. Browse our complete range of supplements and build the ideal routine to help you unlock your potential.

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CHECK YOUR BATCH

PURE-ELITE independently tests and certifies our products. Banned substance screening for drug-tested athletes and service personnel, plus active level testing against the label, marked on each certificate. Look up the certificate for your exact batch.