GOLD STANDARD
IN SUPPLEMENTS QUALITY
In the world of elite sport and dedicated training, what you put into your body is paramount. You demand the best from yourself, and you should expect nothing less from your supplements. At Human Potential, our commitment to quality is absolute. We understand that trust is earned, which is why we go above and beyond to ensure our products are not only effective but also demonstrably safe for all athletes, from weekend warriors to those competing at the highest levels, including members of the British Army.
STANDARD OF QUALITY
Your Ambition. Our Promise.
We match your dedication with an uncompromising standard of quality, so you can chase your peak performance with total confidence.
Certified for Elites
Every product is certified by PURELITE Testing, the experienced anti-doping standard trusted by professional athletes and the British Army.
Our Protocol
We test every single batch for purity and banned substances, guaranteeing consistent safety and quality every single time.
THE STANDARD WE CREATED
In the pursuit of performance, you have the right to demand certainty. Trust isn't just a feeling; it's a result of proven, verifiable processes. Our commitment to you is built upon our proprietary Active Level Verification protocol—a standard we created to ensure absolute confidence in our products.
It’s our guarantee, backed by scientific analysis, that the active ingredients in our products precisely match the levels stated on the label, within a tight margin of ±10%.
Our quality protocol includes other essential safeguards:
- Banned Substance Screening: We screen our products for a wide range of substances prohibited in elite sport, making them safe for elite athletes.
- Purity and Sourcing: We are committed to sourcing high-quality, pure raw materials and manufacturing in state-of-the-art facilities that adhere to Good Manufacturing Practices (GMP).
“As a serving member of the British Army, I rely heavily on trusted supplements to keep me operating at my best. Before the military, I played professional rugby, but after realising I was too slow, I shifted focus and dove head-first into the endurance world—completing four Ironmans and multiple ultramarathons, including a 100-miler. While endurance is a big part of my life, it’s equally important that I maintain strength and size for my day job. That's why I rely on Human Potential.”
Will Simpson