Certified by PURE-ELITE

Check your batch

Food, habits and your plan are 95% of the answer. Supplements are the last 5%, so we make ours count. Every product is formulated at evidence-based doses, with no proprietary blends and every dose on the label in full. Then it's tested by independent labs and certified by PURE-ELITE. Don't take our word for it. Check your batch.

PURE-ELITE certified badge
  • Independentlabs, not our own
  • 480+banned substances screened on every batch we sell
  • 0proprietary blends, every dose on the label
  • WADAProhibited List screen
  1. 01

    What should be in it

    Most testing only checks for what shouldn't be there. We check what should be there too. Active ingredients are measured against the label, and every certificate shows exactly which tests that batch passed.

  2. 02

    What shouldn't be in it

    Screened against the WADA Prohibited List for stimulants, anabolic agents, diuretics and masking agents. 480+ substances on every batch we sell. So drug-tested athletes and service personnel can make an informed choice.

  3. 03

    Independent labs. Not our own.

    Tested by independent laboratories, including ISO/IEC 17025 accredited labs, and certified by PURE-ELITE. We pay for the testing. We don't get a say in the result.

  4. 04

    Your batch. Your certificate.

    Every pack carries a batch number, and every certificate we publish is a pass. Find yours on our Tested page, or email us your batch number.

Batch certificates

Find your certificate.

Independent lab results, certified by PURE-ELITE. Choose your product, or enter the batch number from your pack.

Or enter the batch number from your pack

TRUSTED BY ATHLETES

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“

Human Potential's hydration drink keeps me sharp, hydrated, and performing at my best on match day.

Lee Mears

British & Irish Lion and England Rugby

Will Simpson
“

Proper hydration makes a big difference on match day. Human Potential Hydration Drink keeps me performing at my best.

Will Simpson

MOD Major

Roan Crocker
“

During tough training blocks, staying fuelled is everything. This keeps my energy levels where they need to be.

Roan Crocker

MMA Fighter

QUINN ROUX
“

Strength and power are everything in rugby. Human Potential's creatine supports the work I put in every day.

QUINN ROUX

Bath Rugby & Ireland Rugby

BILLY SELA
“

Simple, effective hydration that helps me stay ready for every session and every game.

BILLY SELA

Bath Rugby

JOSH MCNALLY
“

Strength and hydration are two fundamentals in rugby. The essential performance stack supports both.

JOSH MCNALLY

Cardiff Blues

Our expertise isn't theoretical. Forged through years of extensive experience at the highest levels of professional sport, from South Africa to England, we bring an insider’s understanding of what it takes to succeed. That elite, real-world knowledge is infused into every single product we create, offering you the same calibre of support trusted by professionals.

CHECK YOUR BATCH

PURE-ELITE independently tests and certifies our products. Banned substance screening for drug-tested athletes and service personnel, plus active level testing against the label, marked on each certificate. Look up the certificate for your exact batch.