From our nutritionist

Separate for a reason

One fixed drink can't be right for a rest day and a match day. So we split fluid and fuel, and you build the mix your day actually needs.

  1. Mornings and rest days Hydration Electrolytes without sugar you haven't earned.
  2. Long days and hard sessions Hydration + Catalyst Fluid and fuel, dosed to the session.
  3. After training Whey Supreme + Catalyst Repair and refuel in one shake, only when you need both.

Jordan Higgins · Co-founder & Nutritionist

Why Catalyst

One product.
Two jobs.

During training

Fuel your session, not someone else's.

Off-the-shelf sports drinks give everyone the same mix. Add Catalyst to your Hydration and set the dose to the session.

Hydration + Catalyst
After training

Stop buying two proteins.

Keep your Whey. Add Catalyst on the days you've earned it, leave it out on the days you haven't.

Whey Protein + Catalyst

Per hour-
Whole session-

1 scoop of Catalyst = 30g carbohydrate. Start at the lower end, test it in training, and never try something new on match or race day. A supplement adds to a good diet, it doesn't replace one.

Unlock Your Human Potential

Food, habits and your plan are 95% of the answer. Supplements are the last 5%, so we make ours count. Every product is formulated at evidence-based doses, with no proprietary blends and every dose on the label in full. Then it's tested by independent labs and certified by PURE-ELITE. Don't take our word for it. Check your batch.

  • Independently tested
  • 480+ substances screened
  • PURE-ELITE certified
  • WADA Prohibited List
01

What should be in it

Most testing only checks for what shouldn't be there. We check what should be there too. Active ingredients are measured against the label, and every certificate shows exactly which tests that batch passed.

02

What shouldn't be in it

Screened against the WADA Prohibited List for stimulants, anabolic agents, diuretics and masking agents. 480+ substances on every batch we sell. So drug-tested athletes and service personnel can make an informed choice.

03

Independent labs. Not our own.

Tested by independent laboratories, including ISO/IEC 17025 accredited labs, and certified by PURE-ELITE. We pay for the testing. We don't get a say in the result.

04

Your batch. Your certificate.

Every pack carries a batch number, and every certificate we publish is a pass. Find them on our Tested page, or email us your batch number and we'll send yours.

PURE-ELITE certified badge

Certified by PURE-ELITE

Tested by independent laboratories, including ISO/IEC 17025 accredited labs, and certified by PURE-ELITE. Each certificate shows exactly which tests that batch passed.

View certificates

TRUSTED BY ATHLETES

Lee Mears
“

Human Potential's hydration drink keeps me sharp, hydrated, and performing at my best on match day.

Lee Mears

British & Irish Lion and England Rugby

QUINN ROUX
“

Strength and power are everything in rugby. Human Potential's creatine supports the work I put in every day.

QUINN ROUX

Bath Rugby & Ireland Rugby

BILLY SELA
“

Simple, effective hydration that helps me stay ready for every session and every game.

BILLY SELA

Bath Rugby

JOSH MCNALLY
“

Strength and hydration are two fundamentals in rugby. The essential performance stack supports both.

JOSH MCNALLY

Cardiff Blues

CHECK YOUR BATCH

PURE-ELITE independently tests and certifies our products. Banned substance screening for drug-tested athletes and service personnel, plus active level testing against the label, marked on each certificate. Look up the certificate for your exact batch.